Small Business Marketing Review – Trade Name Origins

Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here’s an idea to boost your creativity that doesn’t follow a procedure at all–go read a fun book.Trade Name Origins by Adrian Room is now two decades old, but it’s still a delightful reference book to pull down from the shelf from time-to-time. It’s the type of book one doesn’t read through straightaway; rather it’s best to flip through a dozen or so pages, glancing and gleaning whatever delights the eye and the mind.There are two levels to read the book on: one, of course, is when you are looking to actually create a Brand or a new name for a product line within an existing Brand. The second is just to read to loosen up the spring that drives the creative mind when that spring is wound a bit tight. Comments on both, below:If you are actively looking for a bit of a boost when creating that new name for a product or service, then please read pp. 15 and 16. Here Room covers six “chief criteria for a good, successful name” that will certainly guide you as dredge up and sort through and lop off your choices. We suggest you combine Room’s suggestions with pertinent ones found in The 22 Immutable Laws of Branding. If you sell globally, then pay special attention to Room’s suggestions regarding non-domestic cultures and the implications for your new brand name in a country other than your own.But, the second reason to read Trade Name Origins is just for fun and to re-charge the batteries in your inventive brain. Room is British, and the work is published in 1982, so quite a few of the trade-names may seem a bit distant to non-British readers in the early 21st century. Still, the seeds of the fertile imagination need to be re-planted in new topsoil from time to time to grow, and sometimes that new ground can best be found by digging a bit deep into the wealth of past writings rather than simply gliding across the internet in an easy but shallow search for a quick-fix of inspiration.Often it’s the stories behind the trade names that are the real treat. Of course, it’s fascinating to read the history behind a name one knows, such as Lego, but it’s also an unexpected treat to find the tale behind a more obscure brand such as Evo-stik.Check out Trade Name Origins sometime when your inspiration meter is heading toward the ‘e’ mark.© 2006 Marketing Hawks

Privacy Laws and Divorce

Divorce is a very public affair with documents being filed in their states courts with public access. For this reason many couples express concern over how their privacy will be handled during such an emotionally charges time. Additionally, because divorce is so emotionally charge, there is a strong tendency for individuals to reveal private information about their former spouse, which can lead to additional lawsuits issuing from what is felt to be an invasion of privacy. Here are the two most common types of lawsuits coming from these privacy issues.Intrusion of SolitudeIndividuals are entitled to their privacy after the dissolution of their marriage. If a previous spouse abuses this, they can and often are, held accountable. This Intrusion of Solitude happens when one person intentionally intrudes electronically, physically or by other means upon the privacy of the other person. This includes intrusion into private space, affairs or other private matters including spying, hacking into files or accounts and recording private matters on video or camera.Many times a divorced individual may feel compelled to try track their former spouses activities. But any type of activity that can be deemed to have violated the other’s privacy, can and will be upheld in court.Public DisclosureThe other most common invasion of privacy is public disclosure. Public Disclosure occurs when one reveals private information or other facts about their divorced spouse without permission or authority to do so; particularly if the average person would be offended. Other terms used for this are Libel and Slander but these are harder to prove. In California, the law makes it clear that one can’t release any private details about another individual unless it obviously serves the public good.In an effort to put themselves in a more favorable light or cause public embarrassment to their ex, their is the tendency to want to expose those “dirty little secrets.” This is never a good idea as it could land you in court where most Public Disclosure suites are settled monetarily and if you are found to be at fault you will be order to pay damages.Divorces can get very heated at times and, when hurt, whether right or wrong, it’s understandable that someone might want to exact some revenge. It’s important, for you own well being that you allow your emotions to cool down before taking any action you might regret in the future.

Hema, Eesha and Neetu Resplendent at the Derewala Fashion Show

The mother-daughter duo of Hema Malini and Eesha Deol grabbed all the eyeballs, amidst an elaborate lineup of models at the launch of Italian Designer Jewellery collection by the Derewala Jewellers at J.W. Marriot on August 21st. Tinsel-town celebs Neetu Chandra and Hard Kaur also graced the event and added to the glam quotient.The south Indian beauties were the centre of attraction in their picture perfect sarees. ‘Dreamgirl’ Hema Malini, 61, looked elegantly beautiful in a white satin sari with embellished borders and a matching short sleeved blouse. The lady carried a pink satin clutch with some light jewellery. She topped off the look with a yellow rose in her shoulder length dark brown hair. Appropriate make up highlighted her stunning facial features.’Darling’ daughter Eesha Deol looked drop dead gorgeous in a blue laced sari with spangled borders and matching short sleeve blouse. Esha Deol matched steps with her beautiful mom, Hema Malini, who was the cynosure of all eyes at the Derewala fashion show. The ‘Dhoom’ actress who also walked down the ramp at the show, accessorized with a stunning gold necklace, drop earrings, multiple bracelets along with a cocktail ring in her right index finger and a pearl ring in her left little finger. With the right make-up and hair do in place she looked as stunning as her mother.The hot and spicy ‘Garam Masala’ fame babe Neetu Chandra also was present at the event. Neetu dazzled as he wore an elaborate full length sleeveless pink gown. Her hair neatly pulled back, the dusky beauty looked like your girl next door. Neetu Chandra said that she liked the Indo-Western jewellery which was basically very light and could be used for daily wear. Big Boss contestant and model Aryan Vaid and hindi hip-hop singer Hard Kaur were also present at the event.The fashion show saw a team of Italians models with our very own Indian models such as Romeo Gates, Chez Shetty and Surbhi Prabhu, dressed in Kawaljeet Singh attires take to the ramp. The collection is an ingenious blend of Indian and Italian creations.You can watch the entire fashion show event with interviews of Neetu Chandra and Aryan Vaid at NyooTV.com, which is one site where viewers can watch latest fashion events. NyooTV – India’s first Online Social TV brings a whole new world of entertainment with its innovative technology, rendering a viewing experience unmatched in quality. Viewers can watch Indian movies online and get continuous updates about the latest Bollywood movie online by following NyooTV through social networking sites like Facebook, Myspace and Twitter. Members of these social networking sites can watch Hindi movies, bollywood shows events, new Bollywood movies trailers, latest Bollywood clips and events by simply logging into their accounts through NyooTV and get entertained with these high quality videos.

Google My Business

Do you or a friend own a business and use a Google service to promote or control it? Do you wish there was an easier way to control all of the information you need to have available to consumers? With Google’s introduction of their new, “Google My Business”, service for business owners, your wish has been granted and a variety of doors will open for businesses everywhere. This service will allow owners to update information, add photos, read reviews and use Google+ all in one place. This new service will not only benefit those businesses that are already on Google but especially help those that until now have not figured out how to have a Google presence.Both new and experienced companies using Google will benefit from this new service. Current users of any Google business oriented service, such as Places for Business and the old Google+ dashboard will now be automatically upgraded to Google My Business. Non-users of and business-focused Google service will sign up for the service and Google will add the businesses information to Google Search, Google Maps and Google+. This really gets the new business out there and able to be found no matter what device or service a consumer happens to be using.Google My Business assists you in building a loyal following of customers by allowing them to show their appreciation with ratings and reviews, users can also endorse your content and re-share post across the web to spread the word some more. Owners can also respond to reviews and chat with followers or fans to give them the information they need in real time. This helps to build a good relationship with customers to ensure they endorse your business and become return customers to your business.In addition to the features stated previously businesses will be able to post news, events, photos and other updates they want to share on Google+. Another important feature is the integration with AdWords Express, which helps owners to understand where their customers are coming from. Whether they are searching the business directly or are directed the business through a different avenue. This can be very beneficial to owners so they are able to use their advertising resources in the right locations, where people are the most.While searching for restaurants via web browser is more popular that searching on mobile apps, for now, the trends seem to be leaning toward mobile app searches rising and possibly surpassing web browser searching in the future. The reason percentages for browsers are higher is simply due to the fact that web browsing has been around longer than mobile devices. That being said, Google is also developing a mobile app for the Google My Business service. This app will allow users to do all of these features on the go as well as let consumers search for businesses on any mobile device. With 81% of consumers searching for restaurants on mobile apps (Streetfight) there are unforeseen opportunities by having this app.http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/