Small Business Marketing Review – Trade Name Origins

Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here’s an idea to boost your creativity that doesn’t follow a procedure at all–go read a fun book.Trade Name Origins by Adrian Room is now two decades old, but it’s still a delightful reference book to pull down from the shelf from time-to-time. It’s the type of book one doesn’t read through straightaway; rather it’s best to flip through a dozen or so pages, glancing and gleaning whatever delights the eye and the mind.There are two levels to read the book on: one, of course, is when you are looking to actually create a Brand or a new name for a product line within an existing Brand. The second is just to read to loosen up the spring that drives the creative mind when that spring is wound a bit tight. Comments on both, below:If you are actively looking for a bit of a boost when creating that new name for a product or service, then please read pp. 15 and 16. Here Room covers six “chief criteria for a good, successful name” that will certainly guide you as dredge up and sort through and lop off your choices. We suggest you combine Room’s suggestions with pertinent ones found in The 22 Immutable Laws of Branding. If you sell globally, then pay special attention to Room’s suggestions regarding non-domestic cultures and the implications for your new brand name in a country other than your own.But, the second reason to read Trade Name Origins is just for fun and to re-charge the batteries in your inventive brain. Room is British, and the work is published in 1982, so quite a few of the trade-names may seem a bit distant to non-British readers in the early 21st century. Still, the seeds of the fertile imagination need to be re-planted in new topsoil from time to time to grow, and sometimes that new ground can best be found by digging a bit deep into the wealth of past writings rather than simply gliding across the internet in an easy but shallow search for a quick-fix of inspiration.Often it’s the stories behind the trade names that are the real treat. Of course, it’s fascinating to read the history behind a name one knows, such as Lego, but it’s also an unexpected treat to find the tale behind a more obscure brand such as Evo-stik.Check out Trade Name Origins sometime when your inspiration meter is heading toward the ‘e’ mark.© 2006 Marketing Hawks

Creating a Fitness Plan – The Benefits

You have a lot of choices when you are thinking about getting into shape. There always seems to be a better fitness plan that will really get your body back where it was or where you would like it to be. But frankly many of these hot new fitness plans may not be right for you or your fitness goals.Why not create your own personal fitness plan instead of trying every new plan that comes along and hoping for the best,. You’re a unique individual with your own skills and interests. You also have unique goals and challenges.
The benefits of creating your own personal fitness plan include:1. It’s based on your current fitness level – You know where you’re at right now and you know your limits. This is important because it gives you a realistic starting point. It gives you the room to improve and grow without having someone else’s expectations set upon you.2. It’s focused on your goals – You want to get a beach body, great! You want to lose weight, fantastic. You want to improve your endurance and run that marathon next year, super! All of those goals are wonderful goals.Your fitness goal, whatever it may be, is what you’ll frame your entire fitness program around. It’s what will keep you motivated and excited to exercise and succeed. That just doesn’t happen when you’re working on a goal that someone else has set for you.3. It fits your personality – The truth is that there are different types of fitness personalities. When you identify yours, and we’ll help you with that, you’ll find that exercise is much more enjoyable. And it should be fun, right? Exercise shouldn’t be just one more chore on your schedule.4. It supports your schedule – Speaking of schedule, when you create your own fitness plan you’re fitting it into your life, not the other way around. It becomes a realistic part of your life.5. It caters to your motivation style – What motivates you may be different than what motivates someone else. With your personal fitness plan, you create a plan that fits your motivation style. It’s built into your plan and success is practically guaranteed.When you follow the steps to create a fitness plan, you’re not taking the easy road. There’s a fine line between pushing yourself too hard and taking it too easy on yourself. This is why planning is important. Identify the types of activities you enjoy and what you want to get out of your fitness program – find what your fitness goals are. Then create a program that supports you to succeed.Please click the CREATING A FITNESS PLAN link below in the resource author box.

Fishing is the Best Way to Spend a Holiday Or Vacation

Compared to the many other fishing spots, Sitka in Alaska is probably the best fishing destination around. The area has a very abundant supply of a different variety of fish. Not only that, you could also get to enjoy the great views that the place has in store. Fishing in Sitka Alaska is definitely an enjoyable experience for you and your family.If you plan to go fishing in Sitka, you might want to take advantage of the services that various fishing charters offer. With a fishing charter, you would not need to buy or bring your own equipment with you on your fishing trips. You can just pay them a fee and you would be able to get all the equipment that you would need. And if you want, they can even provide you with one of their boats, complete with a captain to navigate you to the best fishing grounds.In Sitka, there are so many fishes that reside in its waters. Some of these fishes are even big enough to be considered as prize fishes. One of the prime examples of the fishes that you could get in Sitka is King Salmon. These fish are quite heavy, often reaching 20 to 70 pounds. You would really be lucky if you could find fish bigger than these when you are fishing in Sitka Alaska.There are also some Silver Salmon, which are smaller than the King Salmon. Don’t be fooled by the small size and light weight of these fish though. They are harder to catch than they seem to be. These fish fight back hard when you angle them, so you would really expect a lot of action when you hook these little guys up.Sitka is also a premier destination in Halibut fishing. You can have excellent catches of halibut here, with some weighing around 50-60 pounds on average. On typical catches, it is not uncommon for you to get halibut that is over 100 pounds in weight. There are also many other fishes that you could catch weighing one pound or less.When fishing in Sitka Alaska, you would not only be able to catch some of the most wonderful fish. You could also get to enjoy the magnificent views that the place has in store for you. There are many wonderful backdrops of sea and mountain that will simply take your breath away while you are fishing for that prize fish.After a long day of fishing in Sitka Alaska, you should have a comfortable place to stay. There are fishing lodges in Sitka that you can stay in after a long and tiresome day of fishing. They have great rooms, and they also have many facilities for you to relax and enjoy your stay. Some fishing lodges even offer to prepare the fish you just caught as your meal for dinner.After your time fishing in Sitka Alaska, you could also get to explore the many places in here. You and your family will definitely get to enjoy the wonderful views in Sitka. This is definitely the best place for you to spend your weekend or vacation for fishing.

Shipping Classic Cars Using a Auto Transporter

Transportation plays a very significant role in our lives. You will not be able to move from one place to another without the transportation facility. In the modern era there are various types of means of transportation like airplanes, car, ships, trucks, trains, etc. You can cover long distances in just a short span of time with the help of fast means of transport like airplanes, helicopters, bullet trains, etc.Sometimes, it becomes very hard for you to take your car or other vehicle to places which are at long distances. Hence, under such conditions it is better for you to take help from auto transporters. There are several auto transport companies which have excellent transport facilities. These companies try their best to give superb facilities to their clients at reasonable rates.The facility of auto shipping is present in almost every country and every city across the world. You may easily avail auto transport facility from such companies. You can easily ship classic cars with the help of an auto transporter company. Such companies also provide the best guaranteed responsibility and complete satisfaction of the customers from corporate to individual. These companies generally cover property damage, cargo insurance, public liability, and assembles with the state government’s statute and transportation department. Generally, such companies are international moving companies which provide quick, effective and efficient auto shipping at affordable rates to their clients.Presently, the auto transport companies are fetching more demands among their clients and are gaining more and more popularity all over the world. Moreover, these companies transport your vehicles at the right price and right time either in enclosed or open auto transport method. In addition, utmost care of your vehicle is taken by these companies and provide guarantee for its safety during the process of auto shipping. There are some companies which provide insurance for your vehicle, if in case needed, on their own while secondary insurance is provided by other companies.Besides all such facts, you should also be ensured about the fact that your chosen company is a licensed one or not because if your company is licensed then you will not have to worry about anything. All your queries regarding the rates and facilities provided by auto transport companies should also be cleared by you. In this way the clients will not have to worry about their vehicle. There are many websites which give details on the auto shipping. So, with the help of internet you can visit such websites in order to gain adequate knowledge on auto transportation. So, you can easily transport your vehicle to long distances easily with the help of auto shipping companies.