Small Business Marketing Review – Trade Name Origins

Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here’s an idea to boost your creativity that doesn’t follow a procedure at all–go read a fun book.Trade Name Origins by Adrian Room is now two decades old, but it’s still a delightful reference book to pull down from the shelf from time-to-time. It’s the type of book one doesn’t read through straightaway; rather it’s best to flip through a dozen or so pages, glancing and gleaning whatever delights the eye and the mind.There are two levels to read the book on: one, of course, is when you are looking to actually create a Brand or a new name for a product line within an existing Brand. The second is just to read to loosen up the spring that drives the creative mind when that spring is wound a bit tight. Comments on both, below:If you are actively looking for a bit of a boost when creating that new name for a product or service, then please read pp. 15 and 16. Here Room covers six “chief criteria for a good, successful name” that will certainly guide you as dredge up and sort through and lop off your choices. We suggest you combine Room’s suggestions with pertinent ones found in The 22 Immutable Laws of Branding. If you sell globally, then pay special attention to Room’s suggestions regarding non-domestic cultures and the implications for your new brand name in a country other than your own.But, the second reason to read Trade Name Origins is just for fun and to re-charge the batteries in your inventive brain. Room is British, and the work is published in 1982, so quite a few of the trade-names may seem a bit distant to non-British readers in the early 21st century. Still, the seeds of the fertile imagination need to be re-planted in new topsoil from time to time to grow, and sometimes that new ground can best be found by digging a bit deep into the wealth of past writings rather than simply gliding across the internet in an easy but shallow search for a quick-fix of inspiration.Often it’s the stories behind the trade names that are the real treat. Of course, it’s fascinating to read the history behind a name one knows, such as Lego, but it’s also an unexpected treat to find the tale behind a more obscure brand such as Evo-stik.Check out Trade Name Origins sometime when your inspiration meter is heading toward the ‘e’ mark.© 2006 Marketing Hawks

Top 7 Multimedia Apps For The iPhone

By now, most people have heard or even owned an Apple iPhone. With the whole world talking about it and other companies taking ideas from its successful release and sales (the most important of which is the large database of third party applications), it is very unlikely for someone not to know about it.iPhone has started a revolution, and thanks to it we can now see and use other great mobile operating systems like Android and Windows 7 Phone. Developers finally caught on to the fact that the best way to make an OS popular and sell a lot of copies is to give users what they want and need. The iPhone did it with the great collection of third party apps on the marketplace, and the other OSes are copying this method with great success.These applications allow people to use their smart phone however they want. Entrepreneurs, professionals and business people use it to manage their business and time, and most of the regular consumers use it mostly for its amazing multimedia capabilities (the iPhone was the first smart phone with a video out port and amazing 3D graphics in games).Below you’ll find a collection of some of the best multimedia apps, ranging from music to video to drawings and books.Shazam. This is a great iPhone application for music lovers. It allows you to find out the name of a song that is playing on the radio, TV or even sung by you (as best as you can), using an integrated audio analyzer and a huge online database of songs. You can then download, tag, share the song on Twitter and Facebook, add it to a playlist and do other things. Shazam also lets you discover new songs that are similar to the ones you like, and in most cases, it does a pretty good job.SlingPlayer Mobile. If you own an Apple TV, a SlingBox or other products by Sling Media, you will definitely find this application interesting. It allows you to view any show that you can view at home, using a Wi-Fi or 3G connection anywhere in the world. It basically connects to the SlingBox or Apple TV in your house and allows you to stream anything straight to your iPhone. You can also control your DVR and set it to record or play something whenever you want, wherever you are.Cooliris. If you have seen Cooliris for Windows and Mac, you’ll know that it looks fantastic and allows you to experience a new way of browsing through your local and any online files. The iPhone application is pretty much the same, only stand alone, and it is geared more towards offline application, although it works just as well for online searches and files. You can search, browse, open and share photos, videos and news items using a beautiful 3D interface and multi touch controls. You have to see it to understand what I’m talking about. The app is free, by the way, so there’s no reason not to try it out.Last.fm. Last.fm is the ultimate online destination for listening to radio broadcasts and music. Millions of people enjoy this service every day, and can’t imagine living without it. The iPhone app brings all of the good things from Last.fm right into your pocket. All you need to do is create a free account and get access to over 5 million songs, streamed via 3G or a Wifi connection straight to your iPhone. While listening to a song, you can also view artist information, lyrics, upcoming concerts and ticket availability and other useful things. Last.fm also gives you recommendations of songs similar to the ones you are frequently listening to, and therefore, like.Netflix. This is an app designed for the iPad, but it works well on the iPhone, too. It is the official Netflix app for the iTunes store, and you can use it to stream TV shows, movies and other stuff from Netflix (you’ll need a subscription, which is pretty cheap nowadays). You can also control your DVD order queue if you are still renting DVDs for home viewing. Pretty great app, especially when you travel.Brushes. This is an amazing “finger painting” application for the iPhone. You can use it to paint anything you want, using realistic colors and brushes. The results can be pretty amazing in the right hands, as demonstrated by this painting by Jorge Colombo for the June 1, 2009 edition of The New Yorker magazine. If you are an art school student or are just really into painting, you should definitely check out this application. Brushes is pretty cheap for what it can do, at only $4.99.Stanza. This is a great free book reading application for the iPhone. If you like to occasionally read a book, you should know that you don’t have to invest a couple of hundred dollars into a dedicated eBook reader like the Kindle or the iPad, especially if you don’t wan to carry them around. Your iPhone can do the task pretty well, too. Stanza allows you to select the font, size and other text parameters to make your reading easier and it has a night mode (white text on black background) that is really useful when reading in the dark. As the app is free and you have access to over 50,000 free books from the Gutenberg project, there’s really no reason not to check it out. The paid books collection is also impressive, containing almost all of the most popular books on the market.You should definitely check the above applications out and try them. I am sure you’ll like at least half of them and decide to keep them. But if you’re not satisfied with them, remember that there are literally hundreds more iPhone apps for multimedia on the marketplace, and you can easily find them by searching for what you need.

Travel and the Recognition of Pets

At last pets are being recognized by the Department of Transportation, airlines, airports, hotels, restaurants, and other establishments. May 13, 2009 the Department of Transportation established regulations designed to assist passengers with service animals. All airlines must make certain there are pet relief areas and airports have been instructed to work with the airlines in establishing these pet parks. Although the ruling is for service dogs most airports allow the use of the pet parks for all travelers with dogs.Note that LAX of Los Angeles World Airports has expanded their number of pet parks for its travelers. All pet parks are on the arrivals levels between Terminals 1 and 2, Terminals 3 and TBIT (Tom Bradley International Terminal), and TIBIT and Terminal 4, across from Terminals 5 and 6, and at the end of Terminal 8. The new parks all have water spouts a water bowl, doggie poop bag stand, a trash receptacle and are recognizable by the carved out doggie bone and fire hydrant. Additionally, note that you can find all current airport pet parks at http://petfriendlytravel.com.When traveling with your pet, research all airlines and hotels to see what their policies are. Also, check on pet policies at restaurants and inquire if there are boarding facilities at or near airports. A few airports and airlines have pet boarding facilities. A fairly good resource is the North American Pet Book.Aside from transportation, lodging, and dining, you should provide your pet with proper identification, medication, collars and leashes when traveling. Note that heart worm medication is important during mosquito season. Being aware of all the support that is available for you and your pet these days as it should make it easier for you to travel with your furry family member.