Small Business Marketing Review – Trade Name Origins

Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here’s an idea to boost your creativity that doesn’t follow a procedure at all–go read a fun book.Trade Name Origins by Adrian Room is now two decades old, but it’s still a delightful reference book to pull down from the shelf from time-to-time. It’s the type of book one doesn’t read through straightaway; rather it’s best to flip through a dozen or so pages, glancing and gleaning whatever delights the eye and the mind.There are two levels to read the book on: one, of course, is when you are looking to actually create a Brand or a new name for a product line within an existing Brand. The second is just to read to loosen up the spring that drives the creative mind when that spring is wound a bit tight. Comments on both, below:If you are actively looking for a bit of a boost when creating that new name for a product or service, then please read pp. 15 and 16. Here Room covers six “chief criteria for a good, successful name” that will certainly guide you as dredge up and sort through and lop off your choices. We suggest you combine Room’s suggestions with pertinent ones found in The 22 Immutable Laws of Branding. If you sell globally, then pay special attention to Room’s suggestions regarding non-domestic cultures and the implications for your new brand name in a country other than your own.But, the second reason to read Trade Name Origins is just for fun and to re-charge the batteries in your inventive brain. Room is British, and the work is published in 1982, so quite a few of the trade-names may seem a bit distant to non-British readers in the early 21st century. Still, the seeds of the fertile imagination need to be re-planted in new topsoil from time to time to grow, and sometimes that new ground can best be found by digging a bit deep into the wealth of past writings rather than simply gliding across the internet in an easy but shallow search for a quick-fix of inspiration.Often it’s the stories behind the trade names that are the real treat. Of course, it’s fascinating to read the history behind a name one knows, such as Lego, but it’s also an unexpected treat to find the tale behind a more obscure brand such as Evo-stik.Check out Trade Name Origins sometime when your inspiration meter is heading toward the ‘e’ mark.© 2006 Marketing Hawks

Farm Life With Family And Livestock

Over the years we have enjoyed many family gatherings that included the do you remember when stories. My parents had sold the farm and moved south before I was born, so life on their farm was always a topic of conversation, mainly in the later years of my mother’s life. It is funny you can be in your forties before you ever knew your own mother had a milking flock of sheep.Now, I never knew you milked sheep but apparently, it makes great cheese. Sheep is one livestock we have never had except for three days a few years ago. One of our granddaughters decided she liked to ride sheep at rodeo’s hoping to stay on for the 8 seconds. She made it 3 seconds. She was so excited that she asked PaPa for some sheep to practice on for her birthday. Like most grandfathers, off to the sale barn he went to purchase the largest, woolliest sheep he could find. And yes, she would not ride them. Our oldest granddaughter wanted to but her legs were too long. Here entered our youngest granddaughter and on that sheep she got, holding on for dear life. Off on a wild ride only to have the sheep turn and jump into the livestock trailer. She never let go and if she had been at the rodeo, would have made the 8 seconds. The next day she got up with her entire face swollen. What a way to find out you are allergic to unprocessed wool! Papa loaded the sheep up and back to the sale barn they went.Now, going to the sale barn with grandchildren can be a costly adventure. We have come home with horses, goats, calves and even a donkey-that was my husband’s superb idea. The grandkids always seem to choose the smallest pygmy kids and they had to be held all the way home. Thank goodness our youngest grandchild was still in diapers. You got it. Here we are going down the road with one happy grandchild holding this little goat and the goat is thinking what in the world am I wearing. To be honest, it was safer for the goat to be held than put in the stock trailer, so Nanny, as I am called, was happy too.My mom would tell stories of her geese chasing the men as they came in from the field. Apparently, cuffs on pants were a big deal then and the grain would accumulate in the cuff. The geese knew this and were bound and determined to get some extra feed. Mom would always say that one goose would chase the mailman every chance it would get. I have always wondered if that goose thought the mailman had grain hidden in his mail bag.I had a flock of Polish white tops, including an uncontrollable rooster. That is one bird I was happy to see go. He would come at me every chance he got and I would always end up doing some indescribable dance to avoid him. We told the man who purchased the flock that we would put the rooster in a cage for him, but he had to catch the rest of the hens. Boy did we ever have that agreement backwards. Here we are–my daughter armed with a plastic snow shovel and I with a plastic garbage can lid–entering the chicken coop like two women on a secret mission. That rooster had us both dancing. We got to laughing so hard at ourselves that we could hardly get that crazy rooster in the cage once we caught him. It must have been entertaining because all the other animals were watching us as if we had lost our minds.It is great to reminisce with friends and family and what a fantastic way for the younger generations to get a glimpse into the life of their ancestors.

Professional Translation Service

When you work for a company that has countless papers come in with a different language on them, you will likely be asked to understand the process of either translating them yourself or finding a translator to change them from this unknown language into a native tongue. Either way, this is an extremely frequent process that happens in just about any corporate or professional setting, with or without the knowledge of most of the workers.Professional translation service is usually reserved for companies, the government, museums, and law firms. While public translation is also offered through some of these companies, most of them will focus on their professional clientele, as they will provide them with a steady stream of work without fail.These professional translation services are comprised of several different translators with different language capabilities. While many of them will be fluent in the most common languages spoken throughout the world, others will have a general grasp of your more uncommon languages, making it possible for just about any document in the world to be translated for these major corporations and businesses.If you haven’t already guessed, translation is the means of taking a document that is written in one language into another. There are many different reasons that a professional corporation would need translation services, however, the most common being mergers or possible business deals with companies in another country. With this language barrier between the two companies, they will typically ask for a translation service of legal paperwork that both parties will need to sign and understand. While one company may have their own personal translator on staff, this isn’t always going to be the best route. In fact, many mergers among foreign companies require a third-party translator, but why? Well, it is namely because they want to keep the translators honest. With translation, it is easy to mislead someone, so in an effort to prevent these shady dealings, most companies will bring in a third-party translation service.These professional translation services can be found just about anywhere. Professional translators are available both online through telecommuting or locally, giving every opportunity to get just about any document you can think of translated from one language and into another.Just like any other business, a professional translation service company will want to ensure that they have the best of the best. They often times will require a minimum of two to three years of college under the belt and on top of that, they will require a couple years of work experience. However, since there aren’t nearly as many people participating in translation these days, they have become more and more willing to offer up a position of paid or unpaid internships throughout the different levels of the company.Typically, a translation intern will expect to gain at least two years experience before the reigns are completely let loose and they are able to translate paperwork and documents on their own. But, once they have been released into the world, the sky is truly the limit on what they could be doing within this incredibly interesting career path.